The wine industry, like many other industries, is constantly growing and changing. Not only are new wines being introduced, but new trends are being introduced as well. Here are some wine trends that are projected to be very popular in 2017.
General Growth - Now that they are of age to drink, about 28% of millennials drink wine on a daily basis, making them bigger wine drinkers than the baby boomer generation in 2016. However, like anything else that appeals to millennials, a catchy name or a visually appealing bottle is more popular with them than aged wine.
Natural Wines - Women of the millennial age are opting for more sustainable, organic wines which is making biodynamic and minimal intervention wines very popular lately. These "natural" wines are made from organic or biodynamic grapes through a process that does not effect the earth.
Bourbon Barrel Wine - Aged wine may not be as popular with millennials as it is with others, but daring wine drinkers may want to try bourbon barrel wine. This wine is aged in refurbished barrels that once held bourbon or whiskey. Since this creates a different aroma and flavor, it's popularity has sky-rocketed.
Drinking Out VS. Drinking In - Maybe it's due to the increased price, or the lack of variety, but drinking wine while out is on the decline, whereas buying wine by the bottle and drinking at home is becoming more common. This is consistent for beer sales as well.
Wine Slushies - Blending wine, fruit, and ice to create a slushy has been around for years but with everyone in DIY mode it has become a new fad. It's easy to find recipes online, but pretty soon we expect to see them in restaurants and bars.
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